S.MILES Group is holding its Town Hall 2025 event.

Town Hall 2025 | Year of Momentum

On December 19, 2025, S.MILES Group held one of its most anticipated annual events for employees across all affiliated companies. The event served as an important platform reflecting the organization’s overall performance, collaboration, and growth throughout the past year. In 2025, S.MILES Group organized the event under the theme “Year of Momentum,” representing the continuous drive, strength, and forward movement of the organization toward sustainable progress.

Summary of Operational Performance in 2025 and Future Growth Direction

During the event, an overview of S.MILES Group’s performance throughout 2025 was presented, covering all companies within the group. This allowed all employees to clearly understand the organization’s direction, key achievements, and their important roles in driving the company’s tangible and sustainable growth.

Official Launch of the Company Mascot “Nong Mind”

Another key highlight of the event was the official launch of the company mascot, “Mind,” who represents the new generation of employees—full of energy, positivity, creativity, and continuous growth. “Mind” reflects the identity of S.MILES Group as an organization that is constantly evolving and confidently moving forward toward the future.

S.MILES Award 2025: Celebrating Dedication and Commitment

During the event, the S.MILES Award 2025 ceremony was held to recognize and express appreciation to employees who have dedicated their time, effort, and capabilities throughout the past year. This initiative serves as an important source of encouragement, reinforcing a corporate culture of recognition, appreciation, and shared growth

S.MILES Connext: An Open Platform for Communication with the Executive Team

The S.MILES Connext activity provided an opportunity for employees to engage in open discussions, exchange ideas, and raise questions directly with all four members of the executive management team. This session served as a platform for transparent and open communication, fostering mutual understanding across all dimensions of the organization.

Souvenirs as a Token of Appreciation

In addition, S.MILES Group prepared special souvenirs for all employees, including a Yearbook, tote bag, and jacket, as a token of appreciation and a symbol of unity, connection, and pride in being part of the S.MILES Group family.

Thai Textile Fashion Show from the “Muan Lai Hug Fai” Project

One of the most memorable highlights of the event was the Thai textile fashion show featuring exclusive designs by S.MILES Group, presented under the “Muan Lai Hug Fai” project. This initiative was developed through direct engagement by the executive team with the Organic Cotton Weaving Group of Ban Kokbok, Nong Ngio Subdistrict, Wang Saphung District, Loei Province.

The community has long preserved the traditional wisdom of cultivating cotton and hand-weaving textiles using 100% environmentally friendly (organic) processes. Indigenous cotton varieties are grown naturally, woven on traditional handlooms, and dyed with natural indigo, resulting in high-quality cotton garments that were proudly presented to S.MILES Group employees.

This project reflects S.MILES Group’s business philosophy, which goes beyond organizational growth. It emphasizes growing alongside local communities, preserving indigenous knowledge, and sustaining Thailand’s cultural heritage in a meaningful and long-lasting way.

Closing with a Warm Luncheon

Before the event concluded, the executive management team joined all employees for lunch in a warm and friendly atmosphere. This moment reflected the close bond, mutual respect, and strong sense of unity that define S.MILES Group as one big family.

Town Hall 2025 | Year of Momentum is therefore not merely an annual event, but a reflection of a strong organizational culture and a significant step in preparing the organization for sustainable growth in the coming year, under the concept of Year of Magnitude, where everyone is ready to move forward together with confidence and stability.